I spent 15 years inside some of the world's most complex financial institutions learning one thing with precision: how profitable businesses actually work, and why most businesses that should be profitable aren't. Today, I apply that diagnostic lens to Canadian business owners in the $2M–$50M range—the companies that drive the real economy, and the ones that deserve the same level of rigour their larger competitors take for granted.
I grew up watching my parents do everything right. They worked demanding full-time careers. They were smart, disciplined, and deeply committed. They also ran a small clothing store on the side. No matter how hard they worked, the business always felt like it was working against them.
That paradox defined my career. I didn't specialize in one corporate function because I needed to understand the whole system: how sales, operations, finance, and strategy have to connect before a business actually works. I spent 15 years building that understanding inside some of the most complex financial institutions in the world.
And then I realized the businesses that needed it most (companies like my parents' store) almost never had access to it. That's the gap I'm on a mission to close.
I've also been on the other side of the table. When I went to RBC with an appointment to discuss acquisition financing, the officer was surprised I hadn't arrived with a completed application—as though it was obvious what a first-time acquirer would need before speaking to a banker. The small business desk couldn't handle the deal. The commercial desk wasn't interested; it was too small. I fell into the gap between two systems that weren't designed to work together. That experience now lives in every exit readiness engagement I run—because it's the same gap my clients are trying to navigate.
The third formative experience was teaching English to approximately 600 students across Medellín during a year-long sabbatical. What I learned in that classroom was sharper than anything I'd absorbed in a decade at EY and HSBC: the most common failure in any room isn't resistance. It's the assumptions you walk in with. I would try to build on concepts I assumed had been taught—only to discover they hadn't, not even in Spanish. That lesson now lives in every engagement. I verify foundational knowledge before I build strategy, regardless of title, tenure, or years of experience.
"The businesses that drive our economy (the $2M, the $5M, the $20M companies) rarely get access to the level of strategic rigour that corporations take for granted. That's the gap I'm on a mission to close."
These aren't principles I put on a website. They're the positions I'll hold in a room when it's uncomfortable, and the lens through which I evaluate every recommendation I make.
The engagements I offer aren't arbitrary. They reflect the most consequential problems facing Canadian business owners right now, and the areas where my background gives me the most leverage to help. Many clients find that one engagement informs the next.
Fifteen years across global financial institutions, national banks, and owner-operated businesses. Every role added a layer to how I think about business performance. The Prosci Change Management certification came mid-career, after enough failed implementations to understand that knowing what to change is rarely the hard part.
"I didn't build this practice to be the biggest consulting firm in Toronto. I work with a limited number of owners at a time to ensure I can be the most useful one—for the owners who've built something real and deserve better than generic advice."
If you're running a business between $2M and $50M, you've already done something most people never will. What you do next, whether that's unlocking the margins you've earned, positioning your business for the AI era, or building toward an exit you're proud of, deserves the same rigour and discipline that the world's best companies apply to their own operations. That's what I'm here to bring you.
No pitch. No proposal sent before we've spoken. Just 30 minutes to understand your situation and tell you whether, and how, I can help.
Schedule a Discovery CallToronto, ON · Serving Canadian businesses nationally · info@jonathanbellot.com